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Schema for EAS Metadata

A reference of store config in EAS Metadata.


EAS Metadata is in beta and subject to breaking changes.

The store config in EAS Metadata contains information that otherwise would be provided manually through the app store dashboards. This document outlines the structure of the object in your store config.

If you use the VS Code Expo Tools extension, you get all this information through auto-complete, suggestions, and warnings in your editor.

Config schema

An essential property in the store config object is the configVersion property. App stores might require more or change existing information structures to publish your app. This property helps versioning changes that are not backward compatible.

EAS Metadata currently only supports the Apple App Store.

PropertyTypeDescription

configVersion

number

enum: 0

The EAS Metadata store configuration schema version.

apple

object

All configurable properties for the App Store.

version

string

The app version to use when syncing all metadata defined in the store config.

EAS Metadata selects the latest available version in the app stores by default.

copyright

string

The name of the person or entity that owns the exclusive rights to the app, preceded by the year the rights were obtained. (for example, "2008 Acme Inc.")

advisory

AppleAdvisory

The App Store questionnaire to determine the app's age rating.

categories

AppleCategories

App Store categories for the app. You can add primary, secondary, and possible subcategories.

info

Map<AppleLanguage, AppleInfo>

The localized App Store presence of your app.

release

AppleRelease

The app release strategy for the selected version.

review

AppleReview

All required information to review the app for the App Store review team, including contact info and credentials. (if applicable)

Apple advisory

Apple uses a complex questionnaire to determine the app's age rating. Parental controls on the App Store use this calculated age rating. EAS Metadata uses the least restrictive answer for each of these questions by default.

Complete advisory with the least restrictive answers
store.config.json
{
  "configVersion": 0,
  "apple": {
    "advisory": {
      "alcoholTobaccoOrDrugUseOrReferences": "NONE",
      "contests": "NONE",
      "gamblingSimulated": "NONE",
      "horrorOrFearThemes": "NONE",
      "matureOrSuggestiveThemes": "NONE",
      "medicalOrTreatmentInformation": "NONE",
      "profanityOrCrudeHumor": "NONE",
      "sexualContentGraphicAndNudity": "NONE",
      "sexualContentOrNudity": "NONE",
      "violenceCartoonOrFantasy": "NONE",
      "violenceRealistic": "NONE",
      "violenceRealisticProlongedGraphicOrSadistic": "NONE",
      "gambling": false,
      "unrestrictedWebAccess": false,
      "kidsAgeBand": null,
      "seventeenPlus": false
    }
  }
}
PropertyTypeDescription

alcoholTobaccoOrDrugUseOrReferences

AppleAgeRating

Does the app contain alcohol, tobacco, or drug use or references?

contests

AppleAgeRating

Does the app contain contests?

gambling

boolean

Does your app contain gambling?

gamblingSimulated

AppleAgeRating

Does the app contain simulated gambling?

horrorOrFearThemes

AppleAgeRating

Does the app contain horror or fear themes?

kidsAgeBand

AppleKidsAge

When parents visit the Kids category on the App Store, they expect the apps they find will protect their children's data, provide only age-appropriate content, and require a parental gate to link out of the app, request permissions, or present purchasing opportunities.

It's critical that no personally identifiable information or device information be transmitted to third parties, and that advertisements are human-reviewed for age appropriateness to be displayed.

Learn more

matureOrSuggestiveThemes

AppleAgeRating

Does the app contain mature or suggestive themes?

medicalOrTreatmentInformation

AppleAgeRating

Does the app contain medical or treatment information?

profanityOrCrudeHumor

AppleAgeRating

Does the app contain profanity or crude humor?

seventeenPlus

boolean

If your app rates 12+ or lower, and you believe its content may not be suitable for children under 17, you can manually set the age rating to 17+.

Learn more

sexualContentGraphicAndNudity

AppleAgeRating

Does the app contain graphic sexual content and nudity?

sexualContentOrNudity

AppleAgeRating

Does the app contain sexual content or nudity?

unrestrictedWebAccess

boolean

Does your app contain unrestricted web access, such as with an embedded browser?

violenceCartoonOrFantasy

AppleAgeRating

Does the app contain cartoon or fantasy violence?

violenceRealistic

AppleAgeRating

Does the app contain realistic violence?

violenceRealisticProlongedGraphicOrSadistic

AppleAgeRating

Does the app contain prolonged graphic or sadistic realistic violence?

Apple advisory age rating

NameDescription

NONE

For apps that do not use the subject whatsoever.

INFREQUENT_OR_MILD

For apps mentioning the subject or using the subject as a non-primary feature.

FREQUENT_OR_INTENSE

For apps using the subject as a primary feature.

Apple advisory kids age

NameDescription

FIVE_AND_UNDER

For kids of 5 years old and below.

SIX_TO_EIGHT

For kids between the age of 6 to 8 years.

NINE_TO_ELEVEN

For kids between the age of 9 to 11 years.

Apple categories

The App Store helps users discover new apps by categorizing apps into categories, using primary, secondary, and possible subcategories.

Primary and secondary category
store.config.json
{
  "configVersion": 0,
  "apple": {
    "categories": ["FINANCE", "NEWS"]
  }
}
Primary, subcategories, and secondary category
store.config.json
{
  "configVersion": 0,
  "apple": {
    "categories": [["GAMES", "GAMES_CARD", "GAMES_BOARD"], "ENTERTAINMENT"]
  }
}
NameDescription

BOOKS

Apps with content that is traditionally offered in printed form and which provide additional interactivity.

BUSINESS

Apps that assist with running a business or provide a means to collaborate, edit, or share business-related content.

DEVELOPER_TOOLS

Apps that assist users with developing, maintaining, or sharing software.

EDUCATION

Apps that provide an interactive learning experience on specific skills or subjects.

ENTERTAINMENT

Interactive apps designed to entertain the user with audio, visual, or other content.

FINANCE

Apps that provide financial services or information to assist users with business or personal finances.

FOOD_AND_DRINK

Apps that provide recommendations, instruction, or reviews related to preparing, consuming, or reviewing food or beverages.

GAMES

Apps that provide single or multiplayer interactive experiences for entertainment purposes.

This category can have up to 2 subcategories.

GAMES_ACTION GAMES_ADVENTURE GAMES_BOARD GAMES_CARD GAMES_CASINO GAMES_CASUAL GAMES_FAMILY GAMES_MUSIC GAMES_PUZZLE GAMES_RACING GAMES_ROLE_PLAYING GAMES_SIMULATION GAMES_SPORTS GAMES_STRATEGY GAMES_TRIVIA GAMES_WORD

GRAPHICS_AND_DESIGN

Apps that provide tools or tips for creating, editing, or sharing visual content.

HEALTH_AND_FITNESS

Apps related to healthy living, including stress management, fitness, and recreational activities.

LIFESTYLE

Apps related to a general-interest subject matter or service.

MAGAZINES_AND_NEWSPAPERS

Apps with journalistic content that is traditionally offered in printed form and which provide additional interactivity.

MEDICAL

Apps focused on medical education, information, or health reference for patients or healthcare professionals.

MUSIC

Apps that are for discovering, listening, recording, performing, or composing music.

NAVIGATION

Apps that provide information to help a user get to a physical location.

NEWS

Apps that provide information about current events and/or developments in areas of interest such as politics, entertainment, business, science, technology, and other areas.

PHOTO_AND_VIDEO

Apps that assist in capturing, editing, managing, storing, or sharing photos and videos.

PRODUCTIVITY

Apps that make a specific process or task more organized or efficient.

REFERENCE

Apps that assist the user in accessing or retrieving general information.

SHOPPING

Apps that provide a means to purchase goods or services.

SOCIAL_NETWORKING

Apps that connect people through text, voice, photo, or video.

SPORTS

Apps related to professional, amateur, collegiate, or recreational sporting activities.

STICKERS

Apps that provide extended visual functionality to messaging apps.

This category can have up to 2 subcategories.

STICKERS_ANIMALS STICKERS_ART STICKERS_CELEBRATIONS STICKERS_CELEBRITIES STICKERS_CHARACTERS STICKERS_EATING_AND_DRINKING STICKERS_EMOJI_AND_EXPRESSIONS STICKERS_FASHION STICKERS_GAMING STICKERS_KIDS_AND_FAMILY STICKERS_MOVIES_AND_TV STICKERS_MUSIC STICKERS_PEOPLE STICKERS_PLACES_AND_OBJECTS STICKERS_SPORTS_AND_ACTIVITIES

TRAVEL

Apps that assist the user with any aspect of travel, such as planning, purchasing, or tracking.

UTILITIES

Apps that enable the user to solve a problem or complete a specific task.

WEATHER

Apps with specific weather-related information.

Apple info

The App Store is a global service used by many people in different languages. You can localize your App Store presence in multiple languages.

Minimal localized info in English (U.S.)
store.config.json
{
  "configVersion": 0,
  "apple": {
    "info": {
      "en-US": {
        "title": "Awesome app",
        "privacyPolicyUrl": "https://example.com/en/privacy"
      }
    }
  }
}
Complete localized info written in English (U.S.)
store.config.json
{
  "configVersion": 0,
  "apple": {
    "info": {
      "en-US": {
        "title": "App title",
        "subtitle": "Subtitle for your app",
        "description": "A longer description of what your app does",
        "keywords": ["keyword", "other-keyword"],
        "releaseNotes": "Bug fixes and improved stability",
        "promoText": "Short tagline for your app",
        "marketingUrl": "https://example.com/en",
        "supportUrl": "https://example.com/en/help",
        "privacyPolicyUrl": "https://example.com/en/privacy",
        "privacyChoicesUrl": "https://example.com/en/privacy/choices"
      }
    }
  }
}
PropertyTypeDescription

title

string

length: 2..30

Name of the app in the store. This name should be similar to the installed app name.

The name will be reviewed before it is made available on the App Store.

subtitle

string

length: 30

Subtext for the app in the store. For example, "A Fun Game For Friends".

The subtitle will be reviewed before it is made available on the App Store.

description

string

length: 10..4000

The main description of what the app does

keywords

string[]

unique itemsmax length item: 100

List of keywords to help users find the app in the App Store

releaseNotes

string

max length: 4000

Changes since the last public version

promoText

string

max length: 170

The short tagline for the app

marketingUrl

string

max length: 255

URL to the app marketing page

supportUrl

string

max length: 255

URL to the app support page

privacyPolicyText

string

Privacy policy for Apple TV

privacyPolicyUrl

string

max length: 255

URL that links to your privacy policy.

A privacy policy is required for all apps.

privacyChoicesUrl

string

max length: 255

URL where users can modify and delete the data collected from the app or decide how their data is used and shared.

Apple info languages

LanguageLanguage Code

Arabic

ar-SA

Catalan

ca

Chinese

zh-Hans (Simplified)

zh-Hant (Traditional)

Croatian

hr

Czech

cs

Danish

da

Dutch

nl-NL

English

en-AU (Australia)

en-CA (Canada)

en-GB (U.K.)

en-US (U.S.)

Finnish

fi

French

fr-CA (Canada)

fr-FR (France)

German

de-DE

Greek

el

Hebrew

he

Hindi

hi

Hungarian

hu

Indonesian

id

Italian

it

Japanese

ja

Korean

ko

Malay

ms

Norwegian

no

Polish

pl

Portuguese

pt-BR (Brazil)

pt-PT (Portugal)

Romanian

ro

Russian

ru

Slovak

sk

Spanish

es-MX (Mexico)

es-ES (Spain)

Swedish

sv

Thai

th

Turkish

tr

Ukrainian

uk

Vietnamese

vi

Apple release

There are multiple strategies to put the app in the hands of your users. You can release the app automatically after store approval or gradually release an update to your users.

Automatic release after 25th of December, 2022 (UTC)
store.config.json
{
  "configVersion": 0,
  "apple": {
    "release": {
      "automaticRelease": "2022-12-25T00:00:00+00:00"
    }
  }
}
PropertyTypeDescription

automaticRelease

boolean|Date

If and how the app should automatically be released after approval from the App Store.

  • false - Manually release the app after store approval. (default behavior)
  • true - Automatically release after store approval.
  • Date - Automatically schedule release on this date after store approval (using the RFC 3339 format).

Apple does not guarantee that your app is available at the chosen scheduled release date.

phasedRelease

boolean

Phased release for automatic updates lets you gradually release this update over a 7-day period to users who have turned on automatic updates.

Keep in mind that this version will still be available to all users as a manual update from the App Store.

You can pause the phased release for up to 30 days or release this update to all users at any time.

Learn more

Apple review

Before publishing the app on the App Store, store approval is required. The App Store review team must have all the information to test your app, or you risk an app rejection.

Minimal review information
store.config.json
{
  "configVersion": 0,
  "apple": {
    "review": {
      "firstName": "John",
      "lastName": "Doe",
      "email": "john@example.com",
      "phone": "+1 123 456 7890"
    }
  }
}
Complete review information
store.config.json
{
  "configVersion": 0,
  "apple": {
    "review": {
      "firstName": "John",
      "lastName": "Doe",
      "email": "john@example.com",
      "phone": "+1 123 456 7890",
      "demoUsername": "john",
      "demoPassword": "applereview",
      "demoRequired": false,
      "notes": "This is an example app primarily used for educational purposes."
    }
  }
}
PropertyTypeDescription

firstName

string

min length: 1

The app contact's first name in case communication is needed with the App Store review team is needed.

lastName

string

min length: 1

The app contact's last name in case communication is needed with the App Store review team is needed.

email

string

email

Email contact address in case communication is needed with the App Store review team.

phone

string

Contact phone number in case communication is needed with the App Store review team.

Preface the phone number with "+" followed by the country code. (for example, +44 844 209 0611)

demoUsername

string

The user name to sign in to your app to review its features.

demoPassword

string

The password to sign in to your app to review its features.

demoRequired

boolean

A Boolean value indicates if sign-in information is required to review your app's features.

If users sign in using social media, provide information for an account for review.

Credentials must be valid and active for the duration of the review.

notes

string

length: 2..4000

Additional information about your app that can help during the review process.

Do not include demo account details in the notes. Use the demoUsername and demoPassword properties instead.